The Calgary Chinese Community Service Association, now known as Diversecities, hired me to design logos for two Calgary after school programs. The challenge of this brief was to create legible wordmarks that could appeal to youth of diverse backgrounds. Supercool Afterschool is the program for children, so the logo combines a blocky typeface with a rabbit graphic, because rabbits and hares are commonly found in the city of Calgary. World Culture Society is the program for older students, so the logo puts Canada in a global context with a ribbon swoosh for a scholastic feeling.
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