Waves Coffee is a café chain that started in Vancouver, Canada, and once featured bitcoin atm machines in their stores. In a nod to its heritage, I rebranded Waves Coffee to appeal specifically to tech professionals. For the color, I stayed within the blue family as a nod to the existing brand, but made it lighter to feel more youthful. The logo is built from the simplified graphic of a house—the idea being that Waves is your hub for connecting.
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